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Unpolished Shoes Are the Open Fly of Footwear
[Cache #130] This week’s Friday “Morning” Blog is an article written for organizations that will exhibiting at the HealthAchieve conference in Toronto November 4th-6th, to help them get the most value...
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Is Canada’s Brand a Joke?
[Cache - #138] Canada is not a hypocrite. But the founder of one of its biggest companies, a company built entirely on the idea of inclusion, tells women they are too fat and do not belong. Canada is...
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You Can Rap or You Can Rock: Your Choice
[Cache - #141] Have a look at these six pictures, which I took this morning in the space of five minutes, and then scroll down: As you can see, all of these people are rappers. Either that or...
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You Can Rap or You Can Rock: Your Choice
[INSURANCE ADVISOR EDITION: THE 6th OF 6 IN AN EXCLUSIVE, BI-WEEKLY BLOG SERIES] By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development and...
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Toronto Deserves a New Logo
[Cache - #143] “Is it true y’all have a crack smoking mayor?” Toronto, this is your brand in New Orleans, Louisiana (and pretty much everywhere else), where a friend received this question. And how...
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Sochi: A Bargain at Twice the Price
[Cache - #146] Every four years, Canadians engage in a structured two-week exercise to reflect deeply about what it means to be a citizen of this country. That two weeks is called the Winter Olympics,...
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The Promise of Spring (and a new feature)
[Cache - #150] In the Great White North, it might not feel like it - but today is the first full day of Spring. It is our annual, unmistakable sign that despite the snow still on the ground and the...
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Branding For Women
[Cache #161] American Apparel CEO Dov Charney, just removed by his board, is renowned for removing his pants before a stroll around the factory floor. Or for just wearing a sock where one would expect...
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Will Your Customers Give You Their Bodies?
[Cache - #164] How many of your customers have tattooed your logo on their bodies? If your company happens be called Anytime Fitness, a chain of more than 2,400 gyms in 19 countries, your answer,...
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Je Suis Birdman
[Cache #186] By Andris Pone President, Coin Branding – Michael Keaton is floating in his underpants. Not that they are loose. He is levitating, in mid-air, cross-legged. It is the very first shot of...
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